Business Owners


For business owners, there’s more than yourself and your family to think of:

Key Person cover
Key Person cover is about helping ensure your business has the funds needed to cover costs if a Key Person couldn’t work long-term, or died.

  • Who is this Key Person in your business?
  • Is there more than one Key Person?
  • What if that person could no longer work in the business due to serious injury, disability or death?

If your business is booming you’re likely juggling time and money to make it all run smoothly, to provide value to your clients and turn a profit. You’ve probably already organised insurance to cover occurrences like public liability, fire and theft. True? …but what about the people who run your business?
Be Well Insured with Key Person cover.

Buy/Sell cover
Buy/Sell cover (also referred to as Share Purchase or Partnership protection) is a key part of a prudent business exit strategy designed to provide protection for the remaining business owners and the family or estate of the life insured in the event of the life insured’s death or disability.

Buy/Sell cover refers to insurance that has been set up to provide funding for a Business Buy/Sell Agreement (also referred to as a Business Will), to provide money to compensate the family/estate of the life insured for the transfer of their share of the business to the surviving business owners.

Without this cover the surviving business owner would need to somehow come up with the funds to buy out their late business partner’s share – or remain in business with the family or estate of the late business partner. The latter is often not a desirable (or viable) alternative.

Be Well Insured with Buy/Sell cover.



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Disclosure WellInsured Pty Ltd ABN 99 606 950 663 trading as Well Insured. Well Insured Advisers are Authorised Representatives of Professional Investment Services Pty Ltd. ABN 11 074 608 558, an Australian Financial Service Licence holder (No 234951). PIS Licensee Information: Telephone number 1300 557 598 Email address

Disclaimer The information provided on this website has been provided as general advice only. We have not considered your financial circumstances, needs or objectives and you should seek the assistance of your Professional Investment Services (PIS) Adviser before you make any decision regarding any products mentioned in this communication. Whilst all care has been taken in the preparation of this material, no warranty is given in respect of the information provided and accordingly neither PIS nor its related entities, employees or agents shall be liable on any ground whatsoever with respect to decisions or actions taken as a result of you acting upon such information. Financial Services Guide/Privacy Policy | Complaints Procedure

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